It’s our job to protect the beaches and ocean we love, and to keep them clean so we can enjoy them for generations to come. Join the movement and h...

Be a green queen in our Earth Day Original Bracelet! This super-stackable style features strings in soft, earthy shades and packs an eco-chic punch...

It's time to deck the halls with the Pura Vida Favorites Ornament! It includes 5 original string styles that pair together to create a beautifully ...

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab...

Our new Mini Braided bracelets are a delicate take on a classic style. Every bracelet is 100% waterproof. Go surf, snowboard, or even take a shower...

No matter where your travels take you, our Mini Jewelry Case guarantees you can bring your PV styles with you! This sized-down zippered style is pe...

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab...

Go green and do good with our One Tree Planted Original Bracelet. For every bracelet sold, Pura Vida will donate 5% of the purchase price to One Tr...

Slightly larger than our original bracelets, your ankle can now be as stylish as your wrist! Every anklet is 100% waterproof. Go surf, snowboard, ...

Keep that beachy feeling with you always! Pack of 4 stickers

Don’t even think about heading to the beach without slipping on our Sealife Stretch Bracelet! This easy-on-and-off style comes in two stunning hues...

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab...

Help build a kinder world with our new Spread Kindness bracelet! This original style features a mix of pretty pastels, is handmade and 100% waterpr...

Dive deep into seaside style with our Mother of Pearl Dolphin Charm Bracelet. This bitty braid style features a dangling dolphin charm inlaid with ...

Having perfect style is no small feet—-but our Ventura Stretch Bead Anklet can help make it happen! Available in a turquoise and silver or sand and...

Sadly, contaminated water causes more deaths each year than all forms of violence, with children being especially vulnerable because their immune s...

An open cardigan with a chunky, geometric pattern. A great length to wrap up in!

retro style trunk hidden snap closure with drawcord 18" outseam 88% recycled polyester, 12% spandex

Easy to Grip Bottle Soft-touch and ergonomic curved design makes bottle easy to grip Silicone bottom prevents slips and drops The Good Stuff Tru...

The Quinn Dress is all about the texture! It features a popcorn ruched top on a babydoll style dress. And we LOVE that color. 80% Viscose 20% Polye...

Cozy & classic - say no more!

An effortless, pocketed boardshort that's perfect for beach days. Hyperfreak stretch fabrication improves mobility in and out of the water. Quick-d...