Skip to content


Hi, I’m Ali Schuch, founder and owner of Fells Point Surf Co.

For our latest store happenings, sales and events, check us out on Instagram, Facebook and Twitter!

I love everything about the beach…the ocean, the waves, the salty sea air and all of my fond childhood memories of fun family vacations. I spent lots of time in Ocean City, MD growing up, lived at the beach in the summer during college, learned to surf and snowboard on the East Coast and always dreamed of one day starting my own business. I knew that if I couldn’t live at the beach full time, I would have to bring it closer to me. In 2003, our flagship store was born in Fells Point, MD and since then, we have grown to add locations in Bethany Beach and Dewey Beach, DE.

As a Baltimore native, I pride myself on being a small, independently-owned business with strong ties to the neighborhood. Fells Point Surf Co has been a space for me to build, experiment and create a local community full of good vibes, passion and an endless admiration for everything beach. I truly believe in the products we carry, our incredibly loyal customers and our strong team that is always pushing forward. We thoughtfully curate a mix of well-known surf brands with up-and-coming fashion lines to meet the high standards of a premier surf boutique. We dare to dream big, but remember to have fun along the way.


I'm stoked that you’ve found us on the web and hope that you will connect with us more!