It’s our job to protect the beaches and ocean we love, and to keep them clean so we can enjoy them for generations to come. Join the movement and h...

Be a green queen in our Earth Day Original Bracelet! This super-stackable style features strings in soft, earthy shades and packs an eco-chic punch...

It's time to deck the halls with the Pura Vida Favorites Ornament! It includes 5 original string styles that pair together to create a beautifully ...

Our new Mini Braided bracelets are a delicate take on a classic style. Every bracelet is 100% waterproof. Go surf, snowboard, or even take a shower...

No matter where your travels take you, our Mini Jewelry Case guarantees you can bring your PV styles with you! This sized-down zippered style is pe...

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab...

Slightly larger than our original bracelets, your ankle can now be as stylish as your wrist! Every anklet is 100% waterproof. Go surf, snowboard, ...

Don’t even think about heading to the beach without slipping on our Sealife Stretch Bracelet! This easy-on-and-off style comes in two stunning hues...

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab...

Help build a kinder world with our new Spread Kindness bracelet! This original style features a mix of pretty pastels, is handmade and 100% waterpr...

Dive deep into seaside style with our Mother of Pearl Dolphin Charm Bracelet. This bitty braid style features a dangling dolphin charm inlaid with ...

Sadly, contaminated water causes more deaths each year than all forms of violence, with children being especially vulnerable because their immune s...

An effortless, pocketed boardshort that's perfect for beach days. Hyperfreak stretch fabrication improves mobility in and out of the water. Quick-d...

A summer, floral tank with an adjustable tie front and ruched waist - so it's always as comfy as it is cute! 100% rayon

Made with the same high quality and durability as our surf trunks, the Katin headwear collection offers both style and comfort with every wear. The...

Rainbow stripes can be understated if they want! Bring color into your summer wardrobe with this subdued burnout rainbow tank.

Make your earrings the statement of your outfit! Approx 3" long

He's made his home in a very tasty spot! Premium vinyl sticker: durable, waterproof, and U.V. protected. Art by Ryan McCulloch

Once a memento of old-school amusement parks and Summer camps, these vintage-inspired rubber coin pouches are our new favorite accessory. Stays clo...

He's cute and he LOVES noodles! Premium vinyl sticker: durable, waterproof, and U.V. protected. Art by Ryan McCulloch

19" outseam contrast waistband tri blend stretch functional side pockets