Time to get Pumped. There’s a new 30 singles tee made in our side-seamed modern fit with 100% GOTS Certified organic cotton. Vintage washed for a s...

Every braided bracelet is 100% waterproof. Go surf, snowboard, or even take a shower with them on. Wearing your bracelets every day only enhances t...

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab...

Our Chasing Rainbows Charm Bracelet is the style you’ve always wished for. Available in two string shades and two metal finishes, this bitty braid ...

It’s our job to protect the beaches and ocean we love, and to keep them clean so we can enjoy them for generations to come. Join the movement and h...

Be a green queen in our Earth Day Original Bracelet! This super-stackable style features strings in soft, earthy shades and packs an eco-chic punch...

It's time to deck the halls with the Pura Vida Favorites Ornament! It includes 5 original string styles that pair together to create a beautifully ...

There's the perfect bracelet for any gifting occasion! Bracelet comes with an exclusive card. - 100% waterproof- Wax-coated- Adjustable from approx...

Our new Mini Braided bracelets are a delicate take on a classic style. Every bracelet is 100% waterproof. Go surf, snowboard, or even take a shower...

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab...

Go green and do good with our One Tree Planted Original Bracelet. For every bracelet sold, Pura Vida will donate 5% of the purchase price to One Tr...

Slightly larger than our original bracelets, your ankle can now be as stylish as your wrist! Every anklet is 100% waterproof. Go surf, snowboard, ...

Keep that beachy feeling with you always! Pack of 4 stickers

Don’t even think about heading to the beach without slipping on our Sealife Stretch Bracelet! This easy-on-and-off style comes in two stunning hues...

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab...

Help build a kinder world with our new Spread Kindness bracelet! This original style features a mix of pretty pastels, is handmade and 100% waterpr...

An open cardigan with a chunky, geometric pattern. A great length to wrap up in!

retro style trunk hidden snap closure with drawcord 18" outseam 88% recycled polyester, 12% spandex

Easy to Grip Bottle Soft-touch and ergonomic curved design makes bottle easy to grip Silicone bottom prevents slips and drops The Good Stuff Tru...

minimal design bead and chain mix adjustable

The Quinn Dress is all about the texture! It features a popcorn ruched top on a babydoll style dress. And we LOVE that color. 80% Viscose 20% Polye...

Cozy & classic - say no more!