Whether you’re on actual island time or just astral projecting yourself onto the beach for some good ‘ol fashioned escapism, The Aloha is the que...

Each bracelet tracks a shark!   🦈 Each bracelet comes with a shark to track on your phone or computer. Follow their incredible voyage on an exclus...

Each bracelet tracks a dolphin! 🐬 Each bracelet comes with a dolphin to track on your phone or computer. Follow their incredible odyssey on an exc...

Each bracelet tracks a sea turtle ! ABOUT 🐢 Each bracelet comes with a sea turtle to track on your phone or computer. Follow their amazing journey...

An everyday, water-ready beach sandal designed with a cushioned footbed for out-of-the-box comfort and all-day wearability. Puawe (poo-ah-weh) Tra...

Kāpehe Luana (kah-peh-heh loo-ah-nah) Translation: Soft, Gentle, Leisure Island life calls for a certain level of casualness, and this premium sa...

Ulele (ohh-lei-lei) Translation: Move swiftly From dawn patrol to pau hana drinks in Honolulu, Ulele is here. This water-friendly style embodies ev...

Turtlebacks all-terrain drink holders prevent drink spills and dirty drink bottoms at the beach, picnics, camping, tailgating, backyards and everyw...

WHAT IS IT ‘Aukai (ow-kaw-ee) Translation: To travel or swim by the sea Understated style, soft leather, lasting comfort—the ʻAukai will be the ...

Tuahine (two-wah-he-neh) Translation: Famed rain of the Mānoa Valley The Tuahine is the ideal all-day leather sandal. Crafted with waterproof, f...

Burn Time: 30-35 Hours Original Coconut Surf Wax Scent Made in the USA

Bring the iconic surf wax scent with you anywhere you go! Hang one of these wave air fresheners in your car, closet or anywhere you want to have tr...

Paniolo (pah-nee-oh-loh) Translation: Hawaiian Cowgirl In 1833, Mexican vaqueros taught Hawaiians how to manage cattle. Since then, the paniolo ...

‘Ohana (ohh-ha-nah) Translation: Family In Hawai‘i, ‘ohana isn’t just immediate family; an ‘ohana is a sanctuary of friends and family where you...

Hokua (hoh-koo-ah) Translation: Crest of a Wave Inspired by the strength of the sea, the Hokua is tough and versatile enough for any ocean advent...

This smooth SPF 30 sunscreen lip balm with added Aloe and Vitamin E will protect and moisturize your kisser all day long... just try not to lick it...