Blue

We’re proud to partner with Save the Waves, a non-profit that turns surfing into a vehicle for protecting waves and coastlines. The Save the Waves ...

Keep a piece of paradise with you

What is a wish bracelet? Make a wish when you first put the bracelet on. Over time, the bracelet will break down and wear away. Keep wearing the br...

What is a wish bracelet? Make a wish when you first put the bracelet on. Over time, the bracelet will break down and wear away. Keep wearing the br...

The hibiscus is a flower shared across cultures—from the shores of Hawaii and Tahiti to the coast of Mexico—carried by the same tides, touched by t...

The Great White – the shark that has found its way into our culture more than any other. This beautiful creature explores the sea, bestowing streng...

Hammerhead sharks are known for their resourcefulness. This creature, with its distinctly shaped head, is skilled at taking a unique trait and turn...

beaded teardrop earrings

The Kailani Foam Trucker Hat is made from polyester and features a custom printed Katin artwork. 100% Polyester Foam front and Polyester mesh back...

Take your look from beach to street with a new classic! Elevate your style with sleek monochrome silhouettes in timeless hues. The Small Pouch: Bea...

Ulele (ohh-lei-lei) Translation: Move swiftly From dawn patrol to pau hana drinks in Honolulu, Ulele is here. This water-friendly style embodies ev...

Introducing our Pekelo Print Collection, a modern twist on classic aloha shirts. Inspired by the reverse aloha shirt concept from the early 1960s, ...

Our classic and best-selling Pinstripes are ready for take off! These timeless stripes pair perfectly with any adventure! The Small Pouch: Beach to...

It’s the bracelet that started it all. Each one is handmade, waterproof and totally unique—in fact, the more you wear it, the cooler it looks. Grab...

All soaps are pure vegetable glycerin bars. 4oz. ALOHA: creamy bar with swirls of hibiscus and gold shimmer APRES SEA: creamy bar with swirls of go...

Welcome to Cardiff-by-the-Sea, our second home along the beautiful California coast! Our Seaside print was named after this laid-back, small town t...

claw style hair clip fun shell design approx 1.25"

The Surf Revival sticker is a trip down a 90's memory lane. 3.5" x 3.5"

Created in partnership with the Clearwater Marine Aquarium, each manatee bracelet unlocks an interactive tracking map and directly supports their c...

Each bracelet tracks a dolphin! 🐬 Each bracelet comes with a dolphin to track on your phone or computer. Follow their incredible odyssey on an exc...

Created in partnership with the Georgia Aquarium, each whale shark bracelet unlocks an interactive tracking map and directly supports their conserv...

Each bracelet tracks a shark!   🦈 Each bracelet comes with a shark to track on your phone or computer. Follow their incredible voyage on an exclus...

What is a wish bracelet? Make a wish when you first put the bracelet on. Over time, the bracelet will break down and wear away. Keep wearing the br...

ʻUlu, or breadfruit, symbolizes abundance, growth, and connection in Hawai‘i. Nui means big—and this oversized print brings the beloved botanical t...